The first and formost objective of all marketing activities is the satisfying of human wants. Besides life insurance has other objectives too. Some of the objectives are :
- Spread of life insurance message
- Mobilization of savings in the form of pension
- Profit maximization
- Successful distribution of life insurance products
- Improving customer services
- Increasing customer base and its spread
- Developing corporate image
- Developing guiding policies and their implementation for a good result
- Suggest solution by studying the problems relating to life insurance business.
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